HIP 2026
The leading Horeca innovation event
Book your space
Exhibit
Include HIP in your marketing plan and boost sales
Visit
16-18 February 2026 - IFEMA Madrid | 10:00 - 19:00 h
Tickets
Congress
Hospitality 4.0, the world largest congress on trends and new concepts
Activities
Networking, business opportunities and quality leads
Awards
We reward the most innovative hospitality companies
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Partners
Companies, associations and media supporting in HIP
Media
Press releases and graphic material
16 -18 February 2026 IFEMA - Madrid
The new paradigm of Eatertainment is transforming the way people eat, drink, and have fun. Gastronomy meets entertainment to create immersive experiences that engage audiences throughout the day—from creative brunches to festivals combining music, cocktails, and culinary offerings.
This Summit will explore how brands, restaurant groups, and event organizers are integrating leisure, music, and gastronomy into a unified language, generating new formats that attract audiences, boost revenue, and turn every moment into a shared experience.
It is a space to analyze the trending concepts and strategies behind projects that transform free time into a complete sensory experience: eating, drinking, dancing, enjoying, and connecting. Hospitality is expanding beyond the restaurant, and the future of leisure is already served.
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